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Thursday, December 4, 2008

Mattel Plays Grinch: Gets Judge to Ban Bratz

Sure, they're on the right side of the law (arguably), but is it really in the Christmas spirit to dash all hopes of little girls everywhere who wanted a Bratz doll for Christmas?

"Sorry, honey, Santa had to stop making the Bratz doll because he developed the concept while he was working at Mattel and then sold the idea to another company. Those elves just weren't allowed to make the Bratz dolls. Only Mattel elves can make them."

From CNN:
The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.

Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.

"It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."

U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.

I don't think there will be any Bratz dolls left to buy after Christmas. Looks like Tickle Me Elmo will be replaced this year by the Bratz doll as the most sought after toy. Buy 'em while you can!

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